Bringing Shoe Care to the eyes of the younger generation. Shoe care is heard of by everyone but now it is outdated and classed as an old-fashioned/traditional way of cleaning shoes.
Everyone can save so much money by cleaning their shoes but from market research I discovered that the majority of the younger generation didn't know how to clean their shoes but if they we told what products to use and how to use it they definitely would. Especially university students who go out a lot.