A new strategy and identity for an already existing product.
School assignment 2015, BA Design, Academy of Art and Design St. Joost, The Netherlands.
As an already existing product, I picked the ‘retro mobile phone’ ( think indestructible Nokia 3310 ), which I was still using at the time.
I chose the name ‘DIT’ based on the essence of the product, no extras, no internet. This is how I got to the very basic ( Dutch ) name: ‘De Internetloze Telefoon’ – DIT ( ‘The internet-less Phone, This ).
DIT has turned out to be a very vibrant identity where you will see nothing more than what is necessary, just like the phones. DIT is young, bright and bold, wanting to stand out as much as its audience.
Packaging
The packaging is based on the design of a moving box.
But in this case, it can get wet, you can drop it or shake it as many times as you like, because DIT can take a hit!
Pink: DIT is water proof / Yellow: DIT doesn't need a fancy box / Green: DIT can take a hit /
Bag
I just bought DIT
Cards
DIT is for you
Stationary
OMG an invoice from DIT
OMG a newsletter from DIT
Posters
Yellow: Do you know DIT? / Pink: You should try DIT! / Green: Can you handle DIT? /
Overview
Case movie ( Dutch )
A small part of the process: