The Brief - Conceive an annual design festival for Leeds and bring it to life through a flexible brand identity system that will work consistently across a wide variety of touchpoints. The Solution - The Dive In Festival, a celebration of design and craft in Leeds. Aiming to educate and get people involved in the design, encouraging them to 'dive in'. Taking inspiration from the River Aire that runs through Leeds, as though the design itself is 'in the Aire', using water motifs throughout the branding.