DixonBaxi partner with 4Creative to develop a new All 4 brand identity inspired by the streaming ‘playbar’.

A sleek, new brand identity for All 4, designed in collaboration with Channel 4’s in house agency 4creative, which includes a new All 4 logo – a 2D version of the classic logo with a streaming bar at its core – and an adaptive digital-first experience across social media and VoD, mobile, big screen and desktop.