THE PROBLEM AND OPPORTUNITY
The DMAX DE website was designed to replace the existing dmax.de website to drive more web traffic, raise more revenue through exciting video take-over ads, and engage and retain users with its colourful full-fluid graphics that fill the browsers and devices edge to edge without borders and margins.
Due to the fact that much of the core plugin modules that were part of our projects could not be changed due to legacy sites, a number of view overrides were necessary to enable us to achieve to look of 0 padding 0 margins with 100% full width edge to edge components. In some cases negative margins were necessary to reset to margins back to 0.
The primary focus of the design as mentioned above is full-fluid. Even the Ads are full-fluid and can take over the entire back-ground as a running video with optional sound, as other things happen in the foreground.