DMAX Idents

Series of indents created for the re-brand of Italian channel DMAX Italia, Discovery Networks Western Europe. Commissioned by HarrimanSteel to co- direct and design four large cause and effect machines covering 6 genres: Pop Science, Current Affairs, Army, Motoring, Inks, Wild Boys.
Launched in September 2012.

Directors: George Wu & Julian Harriman-Dickinson
Client: Dicovery Networks Western Europe
Agency: HarrimanSteel
Creative Director: Julian Harriman-Dickinson
Art Director: Tom Austin
Designers: Doug Stewart & Thomas Humeau
Agency Producer: Sam Goldthorpe
Production Company: Bolder TV
Producer: Tim Bolderson
1st AD: Tristan Hefele
Director of Photography: Nic Bennet
Focus Puller: Jason Ellis
Grip: Mark Binnal
Gaffer: Paul Toomey
Spark: Bruce Magahy
Machine Design: George Wu & Freddy Tuppen
Head Interaction Design: Sitraka Rakotoniaina
Interaction: Nicholas Mortinmer
Head Modal Maker: Cat Johnston
Modal Makers: Courtney Cornelius, Laura Penman
Interns: Alex Whybray, Jake Middleton, Shuang Meng
Runner: Dan Bliss
Sound: Rich E at SyncBox
Edit: Bolder TV

Team Credits

George Wu

  • Message
  • Director, Creative and Co-Founder of The Poundshop

Project Tags

  • idents
  • television

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