DNB Banking made simple

DNB was a bank like every other - the paperwork was complicated and communications were corporate. They were beginning to loose out on everyday customers turning to more approachable banks., Until DDB convinced them to rebrand their offering and allowed me to lead on the account.

We created a whole new look and feel for everyday operations, developing bespoke characters for the banks customers. We revamped their print materials and advertising to communicate simplicity and attract customers from a young age.