Do It Like Kobe - Nike Campaign
In this project I have celebrated the legacy of Kobe Bryant on and off the court, embracing his ‘Mamba Mentality’ as the core of this campaign for Nike Basketball.
The campaign is centred around a series of visuals where Kobe is normally at the centre of the action and attention, however, they instead highlight the people and moments that have been affected by Kobe. Bringing his mentality to the forefront of the campaign but still paying respect to the recent tragic events.
Do it like Kobe aims to use this mindset to inspire the next generation of basketball players, to work as hard as Kobe so you can achieve your own success in whatever you do.