Competition "Do Something!" (URADI NESTO) is designed to allow citizens to do something about what they believe and what also contributes to its positive change in the community where they live. In keeping with the innovative approach to corporate philanthropy, "Telekom Srbija" has offered a platform Do something! as a mechanism for long-term support civic activism in Serbia through the use of new media and to motivate people to fight for their ideas. Video of "Do Something" Campaign can be viewed on VIMEO, as well as other videos of wining entries.
The idea behind the art direction was a provocative campaign with strong typographic elements, clean color contrast and easily recognized elements on print and web. As this was primary a web campaign the logo-type was incorporated in numerous publications, web ads, banners, portals, adverts and articles. So the UN logotype had to be adaptable in dimensions and horizontal / vertical scale.