For my application to The Dots Pentagram Graphic Design Portfolio Masterclass, I focussed on the topic of going easy on the meat. I wanted to explore the flip-side of this arguement by prompting the audience to consider more vegetables rather than shaming them out of eating meat. Sometimes the veg aisle in the supermarket is a daunting place full of wierd looking complicated monstrosities that you wouldn't know where to start with. The EAT ME campaign unvails the posibilities giving the audience the name, the taste and a basic recipe to give them the confidence to explore. Others in the series would include kohl rabi, chick peas, lentils, and other meat substitute veggies.