Doctor Who Series 11 Launch

As a Digital Marketing Manager at BBC Studios, I worked as part of the team executing digital marketing plans for Series 11 of Doctor Who. Working closely with the Digital Planner, I developed and delivered a coherent marketing strategy that aimed to satisfy existing fans and also bring new audiences on board. This was a varied and demanding role where I was responsible for commissioning content to drive organic traffic to the Doctor Who website, managing the Facebook account, and working with internal creative teams, freelancers and 3rd party partners to manage end to end delivery of assets.