Doctors from Joy - logo + identity + stationery

Doctors from Joy (Lekarze z Radości) are a newly opened clinic in Warsaw, in the district called Joy. The aim of the project was to create a friendly and welcoming brand for the medical centre, that would stray from the conventional imagery associated with hospitals and medicine. Playful and childlike identity was inspired by the vision of a truly welcoming place, focused especially on families. The logo is based on a grid and could be rearranged to better suit the application. It could also work as a decorative element, along with a system of colourful blocks inspired by toy blocks.