Dog Totality
A logo for a physiotherapist working with dogs. Her work embraces a holistic ethos – weaving spiritual, emotional, physical and mental aspects as well as combining academic and spiritual knowledge. The logo is created from the painting and encapsulates the essence of connectivity and trust between humans and their dogs.
Concept and artwork for 9 Elements model
Playing with the concept of energy and auras, the elements are portrayed as aura-like effects. The colours are the same as the chakras. ‘Environment’ is represented by white – dappled around the edges. ‘Love’ and ‘connection’ uses the ray of light that is already on the logo.
The way the colours (energies) touch and gently overlap conveys the message that the different elements of a dog’s life are interwoven – one affects the other and life is holistic. This is also reflective of the ethos as well as the vision of Dog Totality of merging academic and spiritual knowledge (again, this is a holistic approach).