Dogs Trust - Facebook
Project at GOOD Agency (June 2019)
Problem: People don't realise how much work goes into looking after the dogs that come into their care.
Solution: A more personal approach with 'Dog Chin Wag' where you can chat to the dogs on Facebook Messenger (chat bot) to get to know them and their quirks through GIFs and memes, know their stories, learn what Dogs Trust do to look after them, and eventually slip in how to sponsor a dog. (Learning about Dogs Trust and the dogs themselves in a fun/funny way! Who doesn't loves GIFs and memes?!)
Video at: https://rachelbateman.myportfolio.com/dogs-trust