Project Overview: Creating a new digital operating model for Dole.
Client brief: Use the Dole.com website to help position Dole as a leader in nutrition research and in fresh fruit and vegetables.
Insight: People today are embracing a healthy lifestyle with a DIY mindset as they take on ingredients as only a starting point.
How can one make it their own if the inspiration isn’t flexible to adapt to their needs and tastes?
The opportunity: Provide consumers with flexibility to shape content in a way that is meaningful to them in how to use food and ingredients differently.
Experience proposition: Discover health, your way.
Content Platform: You+ Dole