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Dole.com: Content and User Experience Strategy

Project Overview: Creating a new digital operating model for Dole​.
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Client brief: Use the Dole.com website to help position Dole as a leader in nutrition research and in fresh fruit and vegetables. 
Insight: People today are embracing a healthy lifestyle with a DIY mindset as they take on ingredients as only a starting point. ​
How can one make it their own if the inspiration isn’t flexible to adapt to their needs and tastes?​
The opportunity: Provide consumers with flexibility to shape content in a way that is meaningful to them in how to use food and ingredients differently. ​
Experience proposition: Discover health, your way. 
Content Platform: You+ Dole ​

Credits

Mona Chammas

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  • Strategy Director
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Project Tags

  • Content Strategy
  • user experience
  • Digital Strategy

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