Content and User Experience Strategy

Project Overview: Creating a new digital operating model for Dole​.
Client brief: Use the website to help position Dole as a leader in nutrition research and in fresh fruit and vegetables. 
Insight: People today are embracing a healthy lifestyle with a DIY mindset as they take on ingredients as only a starting point. ​
How can one make it their own if the inspiration isn’t flexible to adapt to their needs and tastes?​
The opportunity: Provide consumers with flexibility to shape content in a way that is meaningful to them in how to use food and ingredients differently. ​
Experience proposition: Discover health, your way. 
Content Platform: You+ Dole ​

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Strategy Director