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Dom Pérignon Night Scenography & Event / IFM

Art Direction, Design & Mock ups of Branded Night Image
As part of its night image through dedicated projects and artist collaborations, the brand asked for three different creations to showcase its champagnes with visibility, theatricality, practicality and a digital twist.
Source of light – Scenography
A mosaic image of a discoball champagne explosion, featuring the rosé product. The silvery and mirroring material of the poster create a discoball light effect in nightclubs. The images are placed in repetition in nightclubs, where the mosaic aesthetic takes all over the space.
Reincarnation – Event
A 3-D hologram is designed as a pixelated champagne bottle and projected ten times bigger on the dance stages. Professional dancers appear as if they are dancing inside the bottles. For this night spectacle, souvenir objects of a real-size bottle replica in phosphorescent resine is offered to the spectacle's VIP audience.
Invisible - Packaging
An ice bucket reacting as a glass skyscraper, being reflective in the day and transparent in the night. In the form of a plexiglass rectangular cube, lined with window mirroring film and an additional inside ice box. When placed switched-off on the nightclubs’ tables, the packaging mirrors the surrounding dancing people; when illuminated, it becomes transparent glorifying the product.


Rachel Eleftheriou

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  • Art Director & Designer for luxury fashion and lifestyle

Project Tags

  • Night Event
  • Night Scenography
  • Night Packaging
  • Design
  • Mock-ups

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