Join The–Dots

0
Tag Yourself

Tag yourself in this project

Ben & Shaun will need to approve that you worked on “Domino's Pizza - National Pizza Day” before we add you as a collaborator.

Domino's Pizza - National Pizza Day

BRIEF:

Celebrate National Pizza Day from Domino's.

IDEA:

What better way to celebrate National Pizza Day than to tell the story of how pizza came to be.
Using Instagram's story feature to bring it to life we wrote and illustrated a real life fairy tale in honour of pizza!
The story was based on the real origins of the classic Italian Margherita and it's creator Rafaelle Esposito. The project was turned around in 5 days, shared across multiple channels and raked in Dominos largest social response.
It even got a cheeky feature in Twitter's 'Best use of Twitter Moments 2017'.

Project Tags

  • Dominos
  • Pizza
  • Tactical
  • Instagram
  • Twitter
  • Digital
  • Social Media Campaign
  • Creative Art Direction
  • Creative Copywriting
  • advertising

Share your new project