BRIEF:
Celebrate National Pizza Day from Domino's.
IDEA:
What better way to celebrate National Pizza Day than to tell the story of how pizza came to be.
Using Instagram's story feature to bring it to life we wrote and illustrated a real life fairy tale in honour of pizza!
The story was based on the real origins of the classic Italian Margherita and it's creator Rafaelle Esposito. The project was turned around in 5 days, shared across multiple channels and raked in Dominos largest social response.
It even got a cheeky feature in Twitter's 'Best use of Twitter Moments 2017'.
