Domino's Pizza - New Years Day

BRIEF:

Domino's biggest sales day of the year is New Years Day, how can we own the conversation?.

IDEA:

We made Snapchat filters that helped people express their New Years Day snaps with pizza!
They ran from midnight to midnight nationwide and changed to reflect the time of day and how you might be feeling. 
They were also released as a gif series so people could share them on other platforms, featuring on the front page of Giphy!

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Ben & Shaun
Creative Team