Domino's - Two for Tuesdays
Create a campaign that will reassert Domino’s ownership of Tuesdays in the pizza takeaway category.
Two For Tuesday is no longer able to differentiate Domino’s from our competitors, and as such Tuesday ownership has been relinquished.
We would like to reinvigorate and recharge the Two For Tuesday offer, not reinvent it. We want Domino’s to be to Tuesdays what Orange is to Wednesdays.
The creative challenge is to develop an attention grabbing campaign that achieves this.
Helping Domino's regain ownership of Tuesday with the aid of limited edition pizza boxes. Creating exclusivity to the promotion and also the brand. Each month a design will be printed and allows consumers to have only four days to grab this box.
Instagram it, tweet it, Facebook it, make it into a cat bed, or battleship box, but also appealing to those who just want a pizza on a Tuesday.