Join The–Dots

Domino's - Two for Tuesday

Domino's - Two for Tuesdays
Create a campaign that will reassert Domino’s ownership of Tuesdays in the pizza takeaway category.

The Creative Challenge:
Two For Tuesday is no longer able to differentiate Domino’s from our competitors, and as such Tuesday ownership has been relinquished.

We would like to reinvigorate and recharge the Two For Tuesday offer, not reinvent it. We want Domino’s to be to Tuesdays what Orange is to Wednesdays.

The creative challenge is to develop an attention grabbing campaign that achieves this.

The solution:
Helping Domino's regain ownership of Tuesday with the aid of limited edition pizza boxes. Creating exclusivity to the promotion and also the brand. Each month a design will be printed and allows consumers to have only four days to grab this box.

Instagram it, tweet it, Facebook it, make it into a cat bed, or battleship box, but also appealing to those who just want a pizza on a Tuesday.


Sharin Johal

  • Message

Join our Pro Plan to message Sharin

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Designer

Share your new project