Join The–Dots

    Don't Call Me Sugar

    DON'T CALL ME SUGAR is a packaging concept for xylitol, a sugar substitute made of birch bark from Finland. It has 40% less calories than sugar but a similar appearance. This was a university project for a real client, where every student developed his own name, branding and packaging concept as well as exemplary applications like stationary and website.
    I decided myself for a name that makes the product talk directly to the customer and wakens curiosity at the same time. I developed a hand drawn typographical logo and used it in combination with kraft paper. The same paper is also used for the 1 kg package. The distribution of Don't Call Me Sugar mainly happens online. This is the reason why I created a web­-platform, where the benefits of xylitol are clearly communicated and an easily accessible online­shop is available.


    Magdalena Flora Riepler

    • Message

    Join our Pro Plan to message Magdalena Flora

    You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

    • Graphic Designer

    Project Tags

    • Xylitol
    • Sugar substitute
    • Packaging
    • typography

    Share your new project