Donna Livia

  • Elena Bertolin

The client

When Livia Bortoletto started looking 
for a location where to start her business, 
she wanted to find a place that would feel like home. When she found it - on the hills 
of Brisighella, near Ravenna, Italy - she created Donna Livia, a farmhouse that focusses 
on hospitality, olive oil and wine production. Everything Donna Livia offers has to be connected with these values in mind: create 
a community through the cooperation 
with the locals and their resources, produce quality in a sustainable and harmonic way 
with the surrounding environment.
The goal
Donna Livia lacked in cohesion between its values and brand identity, but it was clear that Livia wanted the offer to speak about her home - e.g. she named originally the products after the streets surrounding the farm. Also, the style needed consistency and a refresh.
The work
From the product as a means to speak about the land, to the product as a means to speak about the community that revolves around the farm.
In this project I recreated the whole narrative of the farmhouse, through the redesign of the brand identity.I gave relevance to the people, animals and natural elements that live there, add value to the land and that represent the community, forming a family. Every visual element of the identity had to show this concept.
On the cans of two different blends of olive oil, we can see for example the portrait of the farmer Renato - that helps Livia on the day to day work -, and the Mora Romagnola - a native type of pig that is raised in the farm. The illustration style and the palette is inspired by a popular Treviso card game, the town where Livia was born. The typography is grounded and honest. The logo already had a female figure in it that represent Livia, so I chose to keep it.
Self-initiated Art direction, copy, graphic design and illustrations: Me Creative advisor: Enrico Bortoletto Strategy advisor: Alessandra Luise