From the product as a means to speak about the land, to the product as a means to speak about the community that revolves around the farm.
In this project I recreated the whole narrative of the farmhouse, through the redesign of the brand identity.I gave relevance to the people, animals and natural elements that live there, add value to the land and that represent the community, forming a family. Every visual element of the identity had to show this concept.
On the cans of two different blends of olive oil, we can see for example the portrait of the farmer Renato - that helps Livia on the day to day work -, and the Mora Romagnola - a native type of pig that is raised in the farm. The illustration style and the palette is inspired by a popular Treviso card game, the town where Livia was born. The typography is grounded and honest. The logo already had a female figure in it that represent Livia, so I chose to keep it.