DoorDash | IPO Launch
We partnered with DoorDash to work on a national campaign to help announce their IPO going public in a big way by featuring local NYC merchants in the creative.
We collaborated with a NY based photographer to capture studio portraits of over 10 merchants in a single day, both as stills and video to create a variety of assets including social media posts, mixed media billboards and a :30 broadcast spot. The focus of the portraits were to capture the essence of the incredible subjects that bring life, culture, passion and love to their city through the food.
We delivered three mixed media billboards total (two in Times Square, one in Silicon Valley), 10+ social assets and a :30 broadcast spot. Project kick-off to completion was about 7 weeks total.