Dorkaid.co.uk

  • Katie Barron
Brief: To design a new logo, brand and website which puts school pupils in touch with students who have recently gone through – and passed – the same exams. It needs to be fun and quirky yet also professional and appeal to both students and their parents.
Process: I undertook the brief alone and created three different logo and strap line options for the client. The client chose our favourited logo option and from there the web design was made with keeping in mind the functionality of the site. To save any confusion over which area on the website is for which student, secondary logos were create to target the correct age group.
Final outcome: The chosen logo was this ‘dork’ character which creates an instant personality for the brand. The feedback from the client: ‘They gave me several concepts and one immediately jumped out at me. It’s simple, clean and streamlined. The tagline says it all – Tutoring for students, by students.’