Dorset Cereals Pockets

  • Harriet Dodds
Innovation brief to design a new chocolate wafer product, using hollow wafer technology, including a piece of innovative packaging that supports the idea, occasion and market.

Breakfast Pockets are wafer pockets enriched with Dorset Cereals and filled with delicious nut butter and tasty, local ingredients. Breakfast Pockets are bought during the morning commute, warmed in the office microwave and enjoyed at your desk. They provide a no mess, nutritious breakfast solution for on-the-go professionals. The project encompassed the full design process including market and user research, product design and packaging, branding and communication.