The Brief
To design an identity, stationery and website for two gastroenterologists, based in Dorset.
The Solution
By using a fossil to represent the shape of one of the body’s more unpleasant areas, I was able to create a calming identity that would be approachable to patients. That the fossil is also from Dorset’s Jurassic coast proved to be the icing on the cake. The stationery features a finely embossed version of the ammonite, whilst the website showcases calming imagery from the areas beaches.