Dorset Tea

As Head of Marketing at Dorset Tea and Tea India I led an internal project to take plastic out of all branded tea products. This included moving to plastic free teabag paper, removing all gold foil blocking from packaging along with plastic wrapping. We want to communicate this move in a playful way, moving away from the usual 'worthy' tone of voice and creative style for this type of project. I developed the creative concept, no creative agency was involved and we delivered the film on a budget of £650.