Dove Beauty Patches

  • Julia Sampaio
We invited a group of real women on a journey of self-discovery, bringing them face-to-face with how they perceive their own beauty, by inviting them to wear a beauty patch every day.

Overseen by Dr Ann Kearney-Cooke, a psychologist at The Cincinnati Psychotherapy Institute and one of the leading experts in women’s body image, the women wore the beauty patch 12 hours a day for the next 15 days and documented their feelings in a series of daily video diaries.

At first they didn’t notice many differences, but as the experiment went on that started to change. In their daily meetings with Dr Kearney-Cooke, the women admitted that they were starting to believe in their own beauty. They felt more social. More confident being make-up free. They even found themselves more comfortable receiving compliments. They were feeling beautiful and their confidence improved more as every day went by.

At the end of the experiment the women were told that the patches they used did not contained any kind of substance and all of those changes they noticed were not triggered by the patch, they were responsible for all the changes.