Dow Business Experience

DOW RIO OLYMPIC JOURNEY Client Dow Agency iLuka Date June – September 2016 Location London & Rio Role Project Director An immersive & interactive 26-minute experience bringing Dow’s technology to life through an emotional story of a young boy with an Olympic dream. The experience consisted of five different zones from an immersive projection room to a futuristic art gallery space showcasing Dow innovations to the young boy’s bedroom scene. Dow scientists accompanied guests on their journey talking about their role in building the future culminating in closing Human Element piece. The experience was designed for an audience of 12 at a time and each zone was controlled on iPad’s to ensure the journey was tailored to the audience. Dow VIP customers, IOC & children were invited over the course of the games and various media including a Facebook Live segment.