Responsible for the launch and editorial direction of free distribution, print publication, DRAFTED magazine that was released across London. Drafted was a fashion and lifestyle publication for both men and women covering celebrity, lifestyle and human interest content, as well as beauty, travel and fashion. Drafted worked with augmented reality app BLIPPAR to create new and exciting interactive content that combined print and online media taking the reader on a journey from the printed page to video and interactive platforms.
As one of the founding partners I headed up creative direction for both print content and for exciting ways of integrating the use of technology to the magazine.
My creative content piece, The Pembridge Files, which was an on going mini fashion film that spread between print and digital content was recognised by Marketing Week as part of their media predictions for 2015 for innovative ideas.