Side Hustle/ Creative Direction

Dressbox - Unlimited Fashion, Sustainably

  • Louise Honey
  • Alex Printer

https://dressbox.club/ Since November 2019 I have been working with Alex Printer, founder of Dressbox, to help shape the startup in terms of ethos, creative direction, product selection and presentation. Using my knowledge and experience within womenswear styling, trend research and reporting, marketing and copywriting I have assisted in getting the company ready for the official launch in the spring of 2020. Dressbox is a forward-thinking solution to clothing rental is support of a sustainable, circular future within fashion. The membership system has been priced to ensure suitability for a variety of fashion-lovers who have not been able to find a service to suit their budget from what is currently available on the market. Alongside a range of new season pieces, Dressbox encourages donations of clothing from its members of anything that is currently not being worn so that they can be added to the extensive library of pieces to give them a second life, which will reduce consumer waste whilst also educating fashion lovers on they can reduce their environmental impact. Currently based within the South West of the UK, Dressbox aims to expand to various cities within the UK and beyond.