Brand Update and Art Direction
Commisioned by Driftlimits, a growing motorsport academy and experience provider, to update their identity and clarify their brand image across their web, social and print channels.
A dynamic "break-away" flag element was introduced to the existing geometric wordmark better reflect their no limit attitude to motorsport. The new branding was specified and delivered for print, digital assets, large scale signage, vehicle vinyl and staff uniforms.
New brand guidelines accompanied the update to aid the in house team to present a consistent image as they continue to appeal to a young, media savvy audience.