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Driftlimits Motorsport Academy

Brand Update and Art Direction
Commisioned by Driftlimits, a growing motorsport academy and experience provider, to update their identity and clarify their brand image across their web, social and print channels.
A dynamic "break-away" flag element was introduced to the existing geometric wordmark better reflect their no limit attitude to motorsport. The new branding was specified and delivered for print, digital assets, large scale signage, vehicle vinyl and staff uniforms.
New brand guidelines accompanied the update to aid the in house team to present a consistent image as they continue to appeal to a young, media savvy audience.
Art Direction
A more genuine, more natural photographic direction was sought, steering away from cold magazine style shots involving artificial lighting or complicated photographic rigs.
In collaboration with Scott Paterson, their new on-site photographer, we established a set of guidelines that deliver aspirational images true to the customer experience.
Using strictly natural light, sensitive and warm post production grading and relying on chase cars, depth of field and photographic structure the new images offer genuine insight into the motorsport experience, allowing the venue and the cars to sell themselves.

Credits

Ollie Stockbridge

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  • Freelance Graphic Designer
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Project Tags

  • Graphic Design
  • Branding
  • Minimal
  • Motorsport
  • Art Direction

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