Drip - Make Every Drop Count

Project realised for the international creative competition Young Lions of Cannes in 2017. The brief request was to create a service/product for a brand in a way that could have not been possible three years prior. Therefore, my team decided to use Samsung technology of waterproof smartphones and design an app with the aim of making people more aware of the water wasting problem. By putting the phone in the shower and so harnessing waterproof technology, people can calculate the amount of water they are using, and also challenge their friends on who is wasting less. Every drop of water not wasted during the daily shower would be donated to sustain water wells in African villages. Michela Russo / Art Director Alberta Chiminelli / Art Director Matteo Iaboni / Copywriter This is not a real project by Samsung