Young drivers are over-represented in fatal crashes on New Zealand’s roads. They’re anxious to get on the road, but not willing to read the 300-page road code - who can blame them. So we brought the road code into the 21st Century with Drive.
Drive is an interactive digital road code created to help young drivers understand the road rules.
Since its launch, more than 100,000 Kiwis have registered, with an average session duration of over seven minutes. Drive is helping to create safer young drivers and reduce fatalities on New Zealand’s roads.
Role: Content Producer, Video Producer
Client: NZTA/ACC
Company: Wunderman Thompson New Zealand
Website: drive.govt.nz
Awards: 2019 Best Awards finalist
