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Drivers of brand extension success: luxury brand extension into furnishing market

As the global market has became much more complex and mature as well, brands should find its way to either sustain it's brand value and keep being innovative in every parts. My project is to find out the drivers of customers of what main factors lead to the success of brand extension in terms of fashion brands into furnishing and audio market.


Project Tags

  • sustainability
  • audio
  • Furniture
  • Interior
  • fashion
  • lifestyle

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