“DSM - Ortopedika” is a Macedonian multinational corporation that is engaged in the design, development, manufacturing and sales of footwear. DSM’s original visual identity was outdated and they contacted us to define and enhance its looks including the corporate logo, packaging and brand identity.
The old logo is consisted of a playful snail, so our approach was to keep their iconic snail but make it more minimal, modern and timeless. Improve the color scheme and enhance the overall brand.
BRANDING / PACKAGING DESIGN