The Brief:
To launch a new concept store combining Jigsaw and The Shop at Bluebird off of Oxford Street.
Working as the creative and designer on this campaign we came up with a tagline Style Social Culture so that people understood what this new store aimed to offer. More than a shop, more than a a cafe and more than a library but that the result was more than the sum of its parts. Inspired by a jewelled banana I got to thinking how one thing, when combines with another, can create something visual and interesting thats new and intriguing. This is where the “meet” campaign began. Where one thing meets another, where one store meets another and on its purist level we wanted people to meet at Duke St.