Dum Dum Girls are no strangers to the intersecting worlds of art, high fashion and music. So AllSaints East was hyped up when the band recently blessed us with their presence to collaborate on a new film for “Under These Hands,” around the band’s UK tour and promotion of their latest album, the excellent Too True.
AllSaints East conceives & produces music projects out of our East London headquarters and are then set in iconic venues nearby, where the space is as much a character on camera as our brilliant musical partners. Following productions at Wapping Power Plant, Truman Brewery and our own rooftop in Shoreditch, we shot the Dum Dum Girls at Dalston’s local kick-ass music hub/pub, the Shacklewell Arms.
Our approach to capturing the sultry energy of their standout track, “Under These Hands,” was to bring in a live audience and allow for the band to emote within such an intimate space. Reaching out to both the band’s social channels and our own, and using custom designed tickets as gateway to entry, a solid crew of fans turned up to pack the venue and form our audience of moving bodies.
The result is a surreal, moving performance highlighting the Dum Dums’ provocative stage personas, as well as front-woman Dee Dee’s revealing, intimate lyrics.