Durex Heroes

Student Brief: Start a compelling brand conversation by thoughtfully marketing a new line extension, product, service or concept.

Solution: Durex Heroes are super hero condoms each with its own unique attributes to help stimulate both partners during sex. The Durex Heroes range consists of 4 different heroes which are Superman Cold ice tingle, Spiderman Spider sensitive Sensitive tingle, Iron Man Longer lasting power blast and Incredible Hulk Ribbed and strong.
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