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Durex: Turn off to turn on

Brief

To create a campaign for Durex that has PR potential.

Solution

While at Havas WW, I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March.

The idea was made reality by the lovely people of TMW in 2014 and shortlisted at the Cannes Health awards 2014.

Credits

Benji Taylor

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  • Senior Creative / Copywriter & Lecturer
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