Durex: Turn off to turn on


To create a campaign for Durex that has PR potential.


While at Havas WW, I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March.

The idea was made reality by the lovely people of TMW in 2014 and shortlisted at the Cannes Health awards 2014.
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