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Durex: Turn off to turn on


To create a campaign for Durex that has PR potential.


While at Havas WW, I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March.

The idea was made reality by the lovely people of TMW in 2014 and shortlisted at the Cannes Health awards 2014.


Benji Taylor

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  • Senior Creative / Copywriter & Lecturer

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