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Benji Taylor will need to approve that you worked on “Durex: Turn off to turn on” before we add you as a collaborator.

Durex: Turn off to turn on

Brief

To create a campaign for Durex that has PR potential.

Solution

While at Havas WW, I created the idea to encourage people to reconnect whilst the lights are out with the #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March.

The idea was made reality by the lovely people of TMW in 2014 and shortlisted at the Cannes Health awards 2014.

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