Dynamic Brand Identity — Ancona Respira

In collaboration with the communication agency Lirici Greci Design Consultancy, we created the visual identity for the Ancona Atmospheric Pollution Project. This visual identity starts from the mathematical concept of the Pythagorean Tree and aims to make the brand dynamic, acting on the shape and color, which will change from time to time, based on the values detected by the monitoring units of the air prepared on the provincial territory.