The Project was to design a dynamic brand identity for a bouldering event in Urban settings. The event provided the opportunity to experience the city in a different light by engaging in bouldering sport on architectural structures of the city.
The identity was based upon the different classifications of climbing walls used in bouldering gyms and a visual language was developed.
Brochure Design
Poster Design
Signage - The consistency of the identity was maintained while designing the signage for the event.
Event Wrist Bands - I chose to have wristbands instead of passses as the sport is active and it is more convenient to have wristbands.