During my time at Dynamo, I was responsible for producing all written consumer-facing marketing assets, including our website copy and product copy. During my time at the company, I honed my skills in writing clear, precise consumer-facing copy to brief, as well as collaborating with SEO experts to optimize our web content. This has given me extensive experience researching, writing, editing, fact-checking, and proof-reading copy.
Since I started in September 2017, I worked to build the Dynamo brand through customer feedback, research, and ideation. I have been in charge of creating the Dynamo Tone of Voice, writing everything from scratch, and applying them across the business.