E-Commence Design for Hotel Chocolat
Hotel Chocolat was at the start of an e-commerce relaunch working with an external agency, the senior designer Craig had worked at the brand for a long time and couldn't see the trees through the wood and I was bought on board to take a fresh look at the designs.
The first issue that I was tasked was taking the lead on the Tasting Club. Hotel Chocolat Tasting Club had built up a loyal following over many years, but the look and feel hadn't progressed with the design of the brand. Using assets already shot and working with the brand guidelines I was able to create the user interface (mobile-first) and then flesh out the journey.
The secondary job was to tackle the User Interface, by creating a complete library within Sketch that could be handed over to the developers, it saved a lot of time and a lot of arguments.
When the Design Library was in placed and finalised by all parties (Product & Marketing) Craig & I could go about overhauling the design of the site, including the homepage, product pages, category pages and the service pages.