E-Commence Design for Hotel Chocolat

BRIEF Hotel Chocolat was at the start of an e-commerce relaunch working with an external agency, the senior designer Craig had worked at the brand for a long time and couldn't see the trees through the wood and I was bought on board to take a fresh look at the designs. SOLUTION The first issue that I was tasked was taking the lead on the Tasting Club. Hotel Chocolat Tasting Club had built up a loyal following over many years, but the look and feel hadn't progressed with the design of the brand. Using assets already shot and working with the brand guidelines I was able to create the user interface (mobile-first) and then flesh out the journey. The secondary job was to tackle the User Interface, by creating a complete library within Sketch that could be handed over to the developers, it saved a lot of time and a lot of arguments. When the Design Library was in placed and finalised by all parties (Product & Marketing) Craig & I could go about overhauling the design of the site, including the homepage, product pages, category pages and the service pages.

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Lead Visual Designer