E-commerce site redesign

Leading the redesign of the Lipsy eCommerce website, to become a fully responsive, mobile first site, using HTML5, launched April 14. UX design, with a focus on user journey, the aim was to improve usability and ease of use, providing an enjoyable interaction between customer and product. Content was also a focus, elevating the brand and creating an aspirational look and feel, to generate an uplift in sales.