E.ON - Changing Energy Behaviours

A live brief set by E.ON, to design an app which would reduce home energy usage using game mechanics.

My natural understanding of people led my project to use emotion to evoke change. In order to enforce behaviour change, users need to feel emotionally connected to the task.
Thus I did not feel the E.ON brand had enough emotional attachment behind it, so I decided to design the app in partnership with WWF. A brand which is working to protect the earth from the damages done by high energy consumption.

Taking inspiration from Tamagotchi. A game which children became extremely addicted and attached to. The app used this same concept to get users very emotionally involved, and realising how exactly their behaviour is beneficial or hurtful. Then throwing in a bit of competition game mechanics ensured users did not get bored, and would constantly engage with the app.

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