With FIFA 17, EA are giving FIFA the biggest update since it first came to life in 1993. With a new engine and a new story mode for players to immerse themselves in, we wanted to create the most immersive football film ever made.
‘The Chant’ follows the hero of the game, a young player set to make his mark on the footballing world, on his nerve-wracking journey from tunnel to pitch before a big game. As his heart beats out of his chest, he ascends the stairs towards the pitch.
‘The Fame’ dramatizes how FIFA 17’s new levels of immersion make every goal feel like an epic, world-at-your-feet moment. The film puts the viewer in the blissed-out headspace of a gamer after you’ve scored a spectacular volley. The everyday surroundings then give way to The Golden Controller Awards – a fictional award show that represents the feeling of fame that comes from winning in FIFA – where some of the biggest names in the game have assembled to pay homage to your skills. A$AP Rocky hosts, while Anthony Martial, Eden Hazard, James Rodriguez, Marco Reus and famed FIFA YouTubers nod their approval as you are awarded ‘The Golden Controller’.
‘The Fame’ is the follow-up to ‘The Chant’. Where the first film captures the footballer’s perspective in the game, the second takes the gamer’s point of view. Both films are part of our FIFA 17 ‘Make Your Mark’ campaign, highlighting how the new Story Mode feature and the exceptional realism of the Frostbite-powered graphics make players feel at the very heart of the action. The film is supported by digital and social content, including behind-the-scenes footage from The Golden Controller Awards and an immersive Facebook canvas uni
EA - FIFA 17
Global Campaign.
My Role : Creative / Art Director / Designer.
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