Earbird, Dementia Tech Branding

  • Katerina Kerouli
The brief was to create, name and brand a piece of wearable piece of technology for dementia patients.
Earbird is an earpiece that can receive prompt recorded reminders sent via an app controlled by the carer or relative. It also includes a GPS system so it can track down the patient’s location. I created two versions; the hoopoe and the magpie. The magpie also includes a hearing aid system for the patients who they suffer from hearing problems, which is quite common in the elderly. My language and visuals have been inspired by birds, since they are known to come in pairs and tend to look after each other.