EAST END Packaging Redesign
Here is my take on The Futur packaging design challenge from Young Guns season 2. The product I’ve chosen is Rose Water a traditional Indian dessert flavouring by East End Foods.
The episode is available here.
THE CHALLENGE:
Choose an ethnic food to redesign its packaging.
Do not change the logo or colours.
Must use all type, legal, barcode from the existing package.
You can change colours, materials, typefaces, finishes.
JUDGING CRITERIA:
Position for high-end clients
Appetite appeal
Shelf presence
Highlight product features
Appropriateness
The Brand and Product
Comparison with Competitors
Mood Board
Brand Personality
Label Concepts
Label Concept Exploration
Final Design
Original / New Design
