In a move to appeal to a generation of digital native children, Nestlé and Garoto, its Brazilian chocolate brand, set out to rethink one of the most traditional children’s games in Easter season: the egg hunt. With the Easter Egg Radar, an app created by J. Walter Thompson Brazil in partnership with IUQO, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg. Once the app is installed on the user’s smartphone or tablet, a beacon device, which works like a GPS, allows communication between the mobile device and the hidden eggs. This is the first time the beacon device is being used for an effort involving the Easter egg hunt in Brazil. Role: Digital Producer (app UX, design and development management, suppliers management).