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Eastpak - One-off ad

One-off ad for Eastpak, submitted to the Chip Shop Awards 2015. The idea is to "exploit" the death of the '27 Club' members (i.e. celebrities who died at the age of 27) to demonstrate that Eastpak bags are guaranteed to last 30 years.
Campaign made with Oliver Bignall (copywriter).

Credits

Virginia Massone

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